Frameright and Image Display Control offer a modern, decentralized approach to make the most of the images on your websites, applications and platforms. Built on top of the IPTC photo metadata format, it is the standard for controlling image behaviour in unpredictable environments.

Frameright gives creators the tools to decide how images should be shown in various aspect ratios, sizes and crop factors. With our APIs you can introduce the Frameright browser client and AI into any system, empowering everyone to position visual content responsively. There’s no need for you to keep jumping in with hacks and one-off solutions. 

Image Display Control metadata works perfectly with the CSS aspect ratio and HTML srcset properties. IDC saves all the control instructions in the embedded metadata of the asset, so the instructions are always available wherever the file goes. No need to rely on complicated API calls or external systems. Combine IDC with a framework, pipeline or CDN of your choosing: you always have full control and ownership of your assets.